(deprecated brief)Alexa Smart Home
Amazon Work Project | Mobile UX Design

(deprecated brief)Alexa Smart Home
Amazon Work Project | Mobile UX Design

 

 

In a smart digital era, how can we get people excited about connected homes & confident in the purchases they make?

ASH - background
ASH - challenge

I was there from the start. Our home improvement business partners came to us when it’s just a drafted press release document, and I worked with them to design the smart home shopping experience on Amazon.com from the concepts. Where to prioritize efforts in the shopping journey, what to get people inspired if they decided to care or if not, how we still let them explore with transparency, how people discover and evaluate Alexa compatible products, how to help customers onboard in an interactive education experience, even the brand badges and marketing copy – the works. As there’s a complex set of variables in this request, I chose to go mobile-first to better dissecting and simplifying the user flows to rapidly push designs further. I couldn’t be more chuffed about how much the experience evolved based on what was learned in a single month, and our targeted customers seem to agree.

 

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