This collection includes projects I drove with mobile-first initiative in Amazon to innovate on and perfect online shopping experience, with topics that have a broad spectrum: helping customers browse & discover products in various buying scenarios, a marketplace service platform for startups to grow, empowering personalized gifting with customer’s own video footage, internal/vendor facing compatibility data relationship management portal, and a post-purchase customer journey to support the sense of a long-term ownership for Amazon shoppers.
Oct. 2015 – Mar. 2016
(current status) V1.0 in launch weblab, for both mobile & desktop experience
Below are some snapshots of related design explorations, which I thought can be compelling.
Jan. 2016 – Mar. 2016
(current status) V1.0 launched with desktop and mobile approaching development complete
Amazon Launchpad is a program for startups to launch new products and get them discovered on Amazon.com. It essentially started as the “Buy” button for new businesses to promote and connect to customers easier, but as startups really seek to grow, the flywheel of Amazon need to go beyond just the “buy” partnership and really helps all around the success of its startup partners. This flywheel will promote a more sustainable win-win situation for Amazon as a platform to keep the best interests of both its partner startup customers and the shopping consumers. Services Hub, the product I designed from scratch, started the direction to spread the value to customers in a marketplace platform level.
To have a proof of concepts, I worked with my business partners in the Amazon Launchpad program to define what v1.0 of Services Hub can be. I took a mobile-first approach to demonstrate the design thinking with our tenets at heart, and fast prototyped and tested several proposals so it’s clearer after each iteration what should be really prioritized and be excellent in our v1 release.
The design generated from concept sketches, low-fi wireframes, guerrilla user testing with startup customers, modifying ideations and combining alternatives, responsive design, and visual/branding design completed together with my other projects at that time within 3-month. The desktop experience v1 is currently launched and is gaining traction among Launchpad startups with a “learn & success” community seed planted.